DIY Digital Marketing Toolkit: Strategies for Small Businesses with Zero Budget

This course is designed to empower small businesses to thrive in the digital world without spending a dime on marketing tools or strategies. Through a series of detailed modules, you'll learn how to leverage free digital marketing platforms, optimise your online presence, and implement powerful tactics that drive results. From setting up a Google Business Profile and utilising social media organically, to mastering email campaigns, SEO, and content creation, each lesson provides in-depth "how-to" guides with practical steps you can implement immediately. You’ll also discover how to use free tools for analytics, create partnerships with micro-influencers, and run engaging webinars to connect with your audience. Perfect for small business owners, marketers, and entrepreneurs, this course offers hands-on strategies that will help you grow your brand and attract more customers—without a marketing budget!

Course•By Katie Parsons